For ambitious brands

From uncertainty to Profitable Growth on Amazon

About Finnex

We’re not your typical Amazon agency.

We’re your dedicated full-service growth partner, turning clicks into conversions in a crowded marketplace. As an extension of your team, we simplify your path to profitability on Amazon so you can focus on growing your business.

Official certifications4

Amazon Ads, DSP, Marketing Cloud and AWS. Real, verifiable authority, not an inflated badge.

Fronts we operate5

PPC, DSP, listing SEO, A+ content and account health, all under one standard.

Direct attention1:1

You work directly with the team running your account: clear communication and real context, always.

Our difference

We are not chasing one good month.We are your growth partner on Amazon: we think and work for the long term, obsessed with your profitability.

A message from the founders

It is not an effort problem, it is a clarity problem

The brands that come to us invest, sell and execute. Nobody tells them what is holding their growth back. We came to Amazon from two crafts almost no agency combines: design and user experience on one side, systems engineering on the other. And before managing anyone else’s brand, we assessed the business, studied it in depth and launched our own. That is why we look at your account in the two places where profitability is decided: whether the shopper clicks and buys, and whether the money you put in comes back.

Federico Mansilla
Federico MansillaCo-founder
Florencia Rios
Florencia RiosCo-founder
01

Why one listing sells and another does not

Florencia is a multimedia design technician, certified in user experience. She knows what makes a listing read as a buying opportunity rather than just another product.

02

Why ad spend pays off or leaks away

Federico is a cloud infrastructure engineer: six years as a DevOps for US startups, cutting AWS costs. That efficiency logic is what we apply to your ad spend.

03

And we both sell on Amazon

We launched our own brand with our own capital and we stay active in masterminds and international communities. Certified in Amazon Ads, DSP, Marketing Cloud and AWS.

One partner, every front

We operate across the entire Amazon ecosystem

From Amazon Ads to account health, we cover every front where your brand competes.

Amazon Ads
Amazon DSP
Seller Central
Marketing Cloud
Brand Registry
AWS

Our success is measured in your profit

Our number one goal is turning your Amazon investment into profit, not spend with no return.

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Full-service Amazon agency

What we are good at

Every brand has different needs; we build a tailored solution around your goals.

Our team

Ultimately, it all comes down to our team

We treat every account as our own. Behind Finnex there are certified people with real experience selling on Amazon, not a ticket panel.

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Where we move the needle

The metrics we work on

Every lever we touch points to profitability, not to vanity metrics.

SalesSustained growthACOSMore efficient ad spendConversionListings that sell betterROASReturn on ad spendOrganic rankRanking without relying on paidTACOSLess dependence on advertisingSessionsMore qualified traffic to the listingBuy BoxRecovery and defense
CERTIFICATIONS

Official team certifications

We hold current Amazon Ads and AWS certifications. Real, verifiable authority, not just another label.

Sponsored Ads — Amazon Ads Academy
Sponsored AdsAmazon Ads Academy
Amazon DSP — Amazon Ads Academy
Amazon DSPAmazon Ads Academy
Amazon Marketing Cloud — Amazon Ads Academy
Amazon Marketing CloudAmazon Ads Academy
AWS Solutions Architect — Amazon Web Services
AWS Solutions ArchitectAmazon Web Services

What makes us different

01

Granular control

We optimize at the keyword and ASIN level, not with one-size-fits-all automated rules.

02

Long-term roadmap

We build positioning and profit that last. Amazon rewards consistency.

03

Profit-first

We look at the account's real margin, not just gross revenue.

04

Direct communication

You talk to the people running your account, not a ticket queue.

05

Data-driven diagnosis

We audit before we propose. Every recommendation is backed by your account's data.

06

A seller's judgment

We launched and scaled our own brands. We look at your account like a seller.

FAQ

Frequently Asked Questions

Have questions? We're here to clarify them.

We don't require a fixed minimum budget. The focus is efficiency and control, not spending more. During the full audit we assess whether your current budget is enough and how to optimize it before scaling investment.

The initial listing analysis is free and no-strings: if we don't find at least 3 concrete opportunities with demonstrable impact on your sales, we tell you straight and we don't move forward. We won't waste your time or push you to hire us. On monthly management we don't guarantee a specific ROAS: nobody serious can, since it depends on your product, category and competition. What we do guarantee is full transparency on what we do and why, monthly reporting and biweekly reviews.

It's the step after the free analysis and works with your internal data: campaigns, real search terms and conversion metrics. It includes a complete strategic review of your advertising (structure, targeting, keywords, budget and waste signals) and how it aligns with your listing. You get a clear diagnosis with action priorities and a 1:1 session to walk through it.

The free listing analysis arrives within 48 business hours. The full account audit takes 3 to 5 business days, depending on account size and complexity. Once it's done, we schedule a 1:1 session to review the diagnosis and define next steps.

We hand you a strategic report with the errors we found, the opportunities, and an action plan for the first 90 days. That plan is the starting point, not the finish line: in the 1:1 session we go through it together and decide where to begin. From there we execute together. Amazon is built over the long run, so we work on a six-month minimum and, ideally, a year or more. If what you want is a quick spike, we would rather tell you upfront: we are not the right agency.

The free listing analysis is useful at any stage. The full audit and monthly management are designed for brands already selling that want to clean up their advertising before scaling. If you're just starting, we'll assess your case and point you in the right direction to avoid early mistakes.

It depends on the initial state of the account, but many improvements start to be seen in the first few weeks, especially in efficiency and spending control. Sustainable growth is progressive and works with a medium and long-term vision.

We only need read access to your Amazon Seller and Amazon Ads accounts. We don't make changes without your validation and all information is handled confidentially.

We use specialized analysis and automation tools, combined with human interpretation and commercial judgment. Technology supports strategy, it doesn't replace it.

Case studies

Helping brands thrive in competitive markets

Real accounts analyzed with the Finnex Method: what we found in each one, what was holding growth back and the 90-day plan we built.

PPC · Brand defense

Windrose

A menopause brand that already won its own name for free in search. Even so, it paid again for the same spot on every click, with budget that never came back as a new customer.

Brand ACoS impact
Before41% ACoSWith Finnex9% ACoS
View case
Windrose, cream menopause supplement bottle with a copper cap, the compass rose and the three symptoms on the label, on a white background
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Brands anonymized for confidentiality. The «With Finnex» metrics are a projection of our methodology, not results already achieved on that account.