FROM THE BLOG
Amazon Ads & PPC Strategy
Advertising campaigns, PPC structure, and investment optimization on Amazon Ads.

How to Tell if Your Amazon PPC Is Poorly Structured
Your account can be running campaigns and still be poorly structured. 8 signals that something is broken in your Amazon Ads before scaling spend.
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Defend Your Brand on Amazon Ads Without Inflating Spend
Defending your brand on Amazon isn't about spend — it's about structure. Protect branded searches and stop competitors from capturing your traffic.
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TACoS vs ACoS: Which Metric Really Matters on Amazon Ads
Two acronyms, two questions. What each metric measures, why they're not interchangeable, and when to use ACoS or TACoS to decide better in your account.
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SP vs SB vs SD: When to Use Each in Amazon Ads 2026
What each Amazon Ads format (SP, SB, SD) does and how to combine them into a PPC structure with real logic for 2026.
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